What is press release?
Press release is an official communication, where an organization addresses to news media including online media. These days, organizations leverage online press release apart from traditional methods. Coz they know online press release can give million views.
In order to get perfect press release, one should follow industry standards format. The press release includes the common structure mentioned below:
- Attention grabbing headline
- Place and release date
- Introduction paragraph which gives information about who, what, when, where
- Body contains further explanation of the introduction part which includes of rich text
- Closing section contains information about the initiator
Press release brings brilliant results for any organizations irrespective of size and industry. If you dig a little, you will discover that press release gives you a bunch of benefits.
- Global exposure
- Building your trust
- Reaching out to new audience
- Helps in traffic
- Increase authority